AI Product GTM Session: Build Your Growth Experiment Engine

Bring your laptop. Leave with your next growth experiment. Join us in San Francisco for a hands-on evening of AI product growth: three lightning talks on paid ads, press, and cold outreach, followed by a one-hour workshop to put ideas into practice. Built for founders and GTM operators, this session is all about useful tips you can apply to your own business—from reaching new customers to planning what to test next. Three lightning talks. Three ways to reach your customers. Hear practical advice from people working across growth and distribution: Paid Ads — Jay Ma, Co-founder @ Hellyeah AIPractical tips for approaching paid acquisition and shaping your next ad experiment.Press — Kathy Wang, Co-founder @ PressClubPractical tips for approaching press outreach and telling a story that gets attention.Cold Outreach — Bei Zhang, Group Head of Marketing @ ShandaPractical tips for reaching potential customers and starting conversations. Come with questions and a growth challenge from your own business. Hands-on Workshop with UnifyBuild a Growth Experiment Engine with AI Led by Ethan Dursht, Growth @ Unify, this one-hour working session gives you time to apply what you learn to your own company. How to turn customer insights into campaigns, test new ideas faster, and use the results to decide what to try next. A full hour on your own company's material. Bring your laptop and a product or campaign you want to work on. The goal is to leave with a clearer next experiment and practical steps to get it moving. The evening · Thursday, September 24 6:00 PM — Doors open · drinks and light bites6:20 PM — Welcome6:30 PM — Lightning talks: paid ads, press, and cold outreach7:00 PM — Hands-on workshop with Unify8:00 PM — Cake night · networking and curated introductions9:00 PM — Close A small room, with time to work and connect. Who's In The Room A curated group of early-stage founders and GTM/growth operators: B2B software, AI-native apps, SaaS, dev tools, or vertical softwareSeed to Series A/B, in market with customers or active pipelineOwning content, distribution, demand gen, or growth Every registration is reviewed. A note on RSVPs We're keeping this one small on purpose！ The workshop is hands-on, and we want every person in the room to get real time with the material and with each other. Seats are very limited, so please register only if you plan to attend. If plans change, let us know early so we can pass your spot to someone on the waitlist. Approved guests receive the exact address by email. Openstages Previous GTM Events Presented by Unify is Claude for outbound sellers: an AI agent that turns any AE or SDR into a GTM engineer, with intent signals, 40+ data sources, sequencing, and managed deliverability in one chat interface. Trusted by teams at Perplexity, Pylon, and Juicebox. Hellyeah is an Openrouter for Performance Ads Supported by Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow Hosted by OpenStages · LinkedIn Building invitation-only conversations for researchers, founders, and technical leaders across the Bay Area. By registering for this event, you acknowledge that participation is voluntary and at your own risk. The organizer, venue, sponsors, and partners shall not be liable for any personal injury, property damage, or other loss arising from participation in the event.