Battery & Energy Storage Meetup: From Startup to Brand

We heard you. 👂 At our recent professional matchmaking event, we realized a significant portion of the crowd was looking for help with branding. So we invited Alison Wynn, Founder of EKĀ atelier, a Brand Studio, to discuss a founder's journey from their startup to their brand. Most founders can explain how their technology works, but struggle to express why it matters, and that’s usually what stands between a promising startup and a memorable brand. In this hands-on session, we’ll start by reconnecting with your vision: why you chose to take on something this hard, and what the world looks like once you’ve succeeded.  Getting back in touch with this vision fuels the journey in more ways than one. In the second part of the session, we’ll get practical. You’ll see why a brand is far more than hiring a graphic designer, and how a strong identity can open doors for you, attracting investors, talent, partners and customers even when you’re not in the room.  Opening up how you envision what a brand is can help you find simple ways to build your brand identity even when your GTM strategy, customer, or even your product is in flux. You’ll leave with achievable first steps: Tips on writing a tagline that captures your purpose, ideas on how to tailor brand positioning to different audiences, and some ways to take simple actions to build your personal brand (which matters so much for early-stage founders).  Whether you’ve already worked on your brand or haven’t thought about it yet, this session will help you tell your story with clarity and conviction. About The Battery Saloon: The Battery Saloon is a San Francisco-based deep tech battery technical commercialization hub founded in August 2024. We work with early-stage technical founders to build products designed for manufacturability, standardization, and scalability from the outset—while also teaching the art of storytelling and customer-driven product development. ___ About 9Zero:  We’re a members-only community of founders, investors, scientists, and innovators accelerating climate solutions through meaningful relationships. Apply to join at www.9Zero.com This is a 🌐 9Zero Cluster Meetup, a sector-specific groups led by subject matter experts. With online tools and monthly in-person meetups, they help 9Zero members meet others in their area of interest.