GTM Engineering Meetup | Rho × Inkle × Emergent x Clay

Join Rho, Inkle, Emergent, and Clay for an exclusive GTM Engineering evening in San Francisco, bringing together a curated group of early-stage founders, GTM engineers, operators, and investors. Hear from Jordan Schuetz, leads ecosystem programs at Clay, the company that coined the term GTM engineer, which puts him at the center of the community turning it into a real discipline. The evening will feature a focused talk on what GTM engineering actually means, how it differs from sales ops and RevOps, and what a working stack looks like once the data, tools, and workflows are wired together. Expect specifics, from measuring work that is infrastructure rather than revenue, to the first thing a founder should automate before a dedicated hire, to where the discipline is heading as AI reshapes what can be automated. Followed by audience Q&A and plenty of time to connect over drinks and bites at Emergent's San Francisco office. About the Speaker Jordan Schuetz works closely with the operators and builders turning go-to-market into an engineering discipline, from centralizing GTM data to running AI research agents against it to building outbound systems that scale. Before Clay, he led product marketing at TRM Labs and ran developer programs at Twilio, HashiCorp, and MuleSoft, where technical depth and go-to-market meet. Agenda 6:00 – 6:30 PM: Doors open & networking6:30 – 7:05 PM: Fireside Chat: GTM Engineering7:05 – 7:20 PM: Audience Q&A7:20 – 8:30 PM: Networking mixer About the hosts Inkle is an accounting and tax automation platform built for US startups, blending software and AI agents with expert CPAs to handle bookkeeping, federal and state filings, multi-entity tracking, and cross-border compliance. More than 500 US startups — including roughly 5% of YC companies — use Inkle to stay compliant from day one. Rho is the all-in-one banking platform for startups and the accountants supporting them. With banking setup in minutes, cashback cards, and powerful tools for managing spend, paying bills, and closing the books, Rho helps high-growth startups move fast and stay focused, backed by support that goes to the end of the earth to help you win. Emergent is an AI-native workspace that helps teams build production-ready software from natural language. By combining AI agents with a collaborative development environment, Emergent enables founders, engineers, and product teams to rapidly prototype, iterate, and ship applications, accelerating the journey from idea to product. Clay is the go-to-market platform for revenue teams and the GTM engineers building their pipelines. With 200+ data providers in one place, AI research agents, and tools to turn raw data into personalized outreach at scale, Clay helps high-growth teams build pipeline fast, backed by a community that turned go-to-market into an engineering discipline.