[Virtual] PR & Communications Webinar with Otto Pohl

Communicating with Impact: The Art of Entrepreneurial Storytelling The power of narrative can accelerate your startup success. So how do you weave a message that converts your key external audiences—investors, customers, partners, hires—from indifferent to enthusiastic? This fast-paced session covers everything from the fundamentals of PR and communications with the art of storytelling. You'll have the framework for how and when storytelling can be most effectively leveraged to help your startup succeed. You will leave this webinar with answers to the following: How can I leverage the power of narrative to accelerate my startup success? What framework should I use to tell my story to any audienceHow does Pohl’s Messaging Pyramid help me position my product or service better?What is my website’s Narrative Triangle, and how do I optimize it?When in my company lifecycle do I need to start worrying about comms & PR?How do I tailor my story to different audiences?How do I get journalists to pay attention? About the speaker Otto Pohl is a startup communications strategist who helps startups tell their story better. His background as a journalist, 4x entrepreneur (including one at StartX), and Head of Communications for startups has made him a leading industry expert and gives him unique experience to help deep tech, health tech, and climate tech innovators tell more effective stories to customers, partners, and investors. Otto has a BA in government from Cornell, a master’s in business from the Stanford GSB, and has taught Entrepreneurial Communications at the USC Annenberg School for Communication and Journalism. Learn more at www.ottopohl.com.